There are moments you don't forget in a hurry. I was at the Simucube Partner Days in Tampere as I am every year – and, if I'm honest, I had no idea what was about to happen: SimRaceShop.de was once again named Simucube Reseller of the Year. For the second consecutive year. To experience that surprise in person, to accept the award myself – it's a feeling I can barely put into words.
The Simucube Partner Days 2026 in Tampere
Once a year, Simucube invites selected trade partners from around the world to their headquarters in Tampere, Finland. The Partner Days are no ordinary dealer conference – they are a genuine meeting between the Simucube team and the people who bring the products to their customers every day. Conversations between equals, direct insight into the development work, and an open exchange about where things are headed.
Of course, there was also time behind the wheel. The simulators at the Simucube Headquarter are on a level you don't forget in a hurry – fully equipped with professional analysis tools, telemetry displays and everything a driver needs to really dig into the data. I got a chance to jump in myself and put in a few laps at Imola. This was no casual run – this was serious sim racing at the highest level. It shows exactly why Simucube does what Simucube does.

Beyond all the business, Simucube also knows how to keep a group of dealers entertained. The social programme left nothing to be desired – and when we took to the pitch in inflatable bubbles for a game of football, it was clear beyond any doubt: this event is more than a business meeting. It is a genuine community.

For me personally, it was once again an impressive experience to meet the team behind the products we sell every day at SimRaceShop and believe in so strongly. Seeing the passion and precision that goes into their work deepened my respect for the brand even further. Simucube is not just a manufacturer – it is a community of people who genuinely care about sim racing.
Simucube Reseller of the Year 2026 – what this means for us
This award is not recognition for us as a company alone. It is, above all, a thank-you to you – to every single person who has shopped with us, trusted us and recommended us to others. Without your support, this award would not have been possible. Full stop.
And of course, my thanks go equally to our team. Everyone who makes sure every day that orders go out on time, questions are answered competently and you as customers feel well taken care of – this award belongs to you just as much as it does to me.

What Simucube themselves wrote about the award moves me every time:
„Year after year, this partner has delivered outstanding results while remaining a trusted and valued representative of the Simucube brand. Thank you, Dennis & SimRaceShop, for your outstanding contribution to the success and growth of Simucube."
There is only one answer to that: thank you. To Simucube for the trust they place in us – and to you for everything you contribute every day.
For us, this award is both motivation and commitment. It confirms that we are on the right path – and reminds us to keep going. Not because we have a title to defend, but because you deserve it.

Looking Ahead: Moving Forward Together
Our partnership with Simucube is something we at SimRaceShop never take for granted – it is something we genuinely care about. We will continue to do everything in our power to offer you the best possible shopping experience for Simucube products – from expert advice and fast delivery to support whenever something goes wrong.
I look forward to everything still to come – with Simucube, with our team and, most of all, with you.
Kind regards from Lich,
Dennis „Densu" Surace
Owner, SimRaceShop e. K.